Slate Coffee

Project Overview

• For Slate Coffee, the objective was to transition from a minimal item listing to a full-fledged, professional e-commerce storefront
• Utilizing Shopify's platform, the goal was to harness the flexibility of a free theme to craft a premium shopping experience

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Project Type

• Shopify Store Setup
• Shopify Theme Customization
• App Integration for Enhanced Functionality

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Key Customizations & Features

• Leveraged the Shopify 2.0 theme 'Dawn' for a modern, clean design
• Introduced product subscriptions with a "subscribe and save" feature for customer retention
• Implemented custom product detail tabs for enhanced product information
• Crafted custom page sections to showcase various product categories and offers
• Developed a comprehensive FAQ page to address common customer queries
• Engineered responsive design elements to display the appropriate logo on desktop or mobile
• Integrated a testimonials section to build trust and showcase customer satisfaction
• Embedded video clips to provide a richer product narrative and user experience

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Notable Outcomes

• The customization of the free theme to include premium features effectively elevated the store's professional appearance
• Integration of a subscription model helped establish a recurring revenue stream
• Enhancements made to product details and page sections significantly improved the overall user interface and shopping experience

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Homepage

Showcases the engaging hero image and clearly highlights the 'Shop now' call-to-action. The homepage design seamlessly directs attention to featured products and educational content
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Product Page

Demonstrates the detailed product descriptions, embedded video content, and encourages customer interaction with the 'subscribe and save' feature

Blog Page

Illustrates the value-added content strategy with informative blog posts on coffee roasting, sourcing, and preparation techniques

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